Drive
Original airdate: April 9, 2010
“What else could it be? To answer the question, Harlow offered a novel theory — what amounted to a third drive: ‘The performance of the task,’ he said, ‘provided intrinsic reward.’ The monkeys solved the puzzles simply because they found it gratifying to solve puzzles. They enjoyed it. The joy of the task was its own reward.” – excerpt from Drive: The Surprising Truth About What Motivates Us
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